Hugo Boss - the benchmark for male fashion

The now legendary German luxury fashion and style empire was founded by Hugo Ferdinand Boss at Metzingen near Stuttgart in 1924. His first business failed in 1931 due to the crushing economic conditions imposed on Germany following the loss of the first world war. After settling debts with creditors, Hugo was left with six sewing machines finding success after joining the Nazi party. Hugo was appointed official supplier of uniforms to the SA and SS guards of Nazi Germany.

Although Hugo was heavily fined for his Nazi party support in the World War II aftermath; his company survived transitioning into a suit making business. Hugo died in 1948 before being unable to realise the vision of the fashion business he created in the post war era. In the aftermath of the destruction of the second world war, the male fashion industry was rejuvenated with Hugo Boss leading the charge.

The 1960's and 1970's saw Hugo Boss suits setting the benchmark for style and quality. The Hugo Boss brand was transformed into an international fashion powerhouse taking a focused leadership position in men's clothing, fragrances, footwear and accessories. The Hugo Boss brand of today maintains its leadership position dominating high end retailing built on the foundations of style and quality.