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Thursday 12 January 2017

Blackberry - done and dusted

Blackberry is officially out of the telephone business, the Canadian phone maker stopped manufacturing handsets in 2016, so where to now?


Research in Motion as a company will survive outsourcing hardware development to external partners instead concentrating on software development with an emphasis on security and applications. Company revenue peaked in 2010 and have been in dramatic decline since then, the popularity of Samsung and Apple phones have swamped the business orientated Blackberry.

The launch of the iPhone changed the dynamics of the telecommunications market with Android powered devices commanding a dominant market share. The distinctive Blackberry keypad was rendered obsolete by the touchscreen, once the popularity of the iPhone and Android took hold.

The development of apps for the Blackberry phone pretty much dried up and all but the most dedicated users wasn't enough to arrest declining sales. Even the release of an Android powered handset wasn't going to reverse the company's fortune so Blackberry as we know it is no longer. 

I had a couple of Blackberry handsets but I along with everybody else have moved over to either an iPhone or Android powered device and Blackberry will be relegated to business school case studies.

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