As Malaysia Airline lunches from one disaster to another, their latest fiasco not carrying checked-in luggage pretty much summed up their management process. Their decision to not allow checked-in baggage to Europe citing strong headwinds jeopardising the aircraft's ability to reach European cities - even with a full fuel load.
In the past two years, Malaysian Airlines lost one aircraft with 239 passengers and crew on board disappearing possibly in the Indian Ocean, previously shot down by a missile over Ukraine killing all 298 people on board. Furthermore, Malaysian Airlines had its website hacked, pulled an advertising campaign that was seen as insensitive and filed the wrong flight plan on a journey from New Zealand.
Malaysia Airlines once again made headlines in December when a flight departing Auckland flying to Kuala Lumpur took-off in the wrong direction because air traffic control due to an incorrect flight plan being logged. Malaysian Airlines has a credibility issue, making such dumb decisions does not increase their ability to attract customers - it turns them away.
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