The Omega boutique is getting exclusive

As a luxury goods manufacturer, Omega is a strong international brand with a strong product and heritage. Omega has undertaken Olympic timing duties since 1932, the collaboration with NASA and the Speedmaster, the nautical heritage with the Seamaster, the luxury of the DeVille and Constellation ranges.

From what I have had explained to me by staff at authorised distributors, Omega is seeking to rationalise their distribution outlets and make their product more exclusive. A luxury goods manufacturer is not happy when retailers discount their product, that's understandable as they expend huge resources marketing their products to carefully cultivate their reputation and heritage.

From what I understand, Omega has been brutal realigning retail distribution chains with some authorised distributors under pressure and losing their distribution rights. The Omega boutique is becoming very exclusive with what appears to be the new Omega boutiques owned by the Swatch Group, the holding company of Omega and older boutiques remaining under the control of existing distributors - for the time being at least.