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Saturday 4 July 2020

Strategy in Practice - George Tovstiga

Kicking around Changi Airport in Singapore between flights, I always love to check out the business books section of Terminal 3. A publication that took my interest was Strategy in Practice by George Tovstiga.


The Singaporeans are a pretty business minded bunch; Singapore has been the economic miracle of South East Asia for some time now so a strategy book is going to be a popular read in Singapore.

The study of business strategy along with associated textbooks is somewhat similar in nature. We all pretty much study the same theory no matter what institution you are enrolled. It could be argued the difference between the top flight business schools is not learning materials but relationships formed through peer to peer interactions.

We will all spend our evenings going over SWOT analysis, Porter's five forces, Porter's generic strategies, value chain analysis, competitive advantage, the resource based view of the firm, VRIO analysis and core competence.

Whilst not a text book per se, George Tovstiga views strategy from a different perspective than that of standard reference texts. Strategy is not new, the ancient Greeks coined the term and applied such processes in their military campaigns and this book offers perspectives not covered in standard texts.

The author is a professor of strategy and innovation management instructing advanced level courses for MBA programs at the Henley Business School at the University of Reading in the United Kingdom.

I not only referenced this text during courses, I found it to be a pretty handy reference citing passages a number of times and I reckon pretty easy to read. Well worth looking at if you want something different from a standard text book.

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