Australian Labor Party leader Bill Shorten was never going to be a popular leader, he had no charisma pretty much reading off cue cards written by speechwriters for the last three years. Scott Morrison on the other hand came across as a genuine guy, he could speak to people and articulate a clear message.
Despite the turmoil in the Liberal party over the past six years; somehow, ScoMo was able to snatch victory away from an inept Labor party who campaigned on a policy of envy, class warfare and wealth redistribution based on higher taxes. Even on election day, exit polls were indicating a Labor win.
As the night rolled on, we could slowly feel the change and all of a sudden a victory seemed possible. Former Prime Minister Tony Abbott lost his seat yet this wasn't a problem. With Malcolm Turnbull now out of parliament and now Tony Abbott gone, the disharmony in the Liberal party had evaporated.
On the other hand, Bill Shorten, now known as Billary has managed to turn a solid polls lead into a humiliating loss, but it was not just his personal popularity that cost them the election. The Labor party had 6 years to form solid policies in opposition, the architects need to be reassigned to the back bench.
But instead, through arrogance came up with divisive policies that alienated the electorate because they thought they couldn't lose and the electorate punished them. This was an absolute disaster for the Australian Labor party, they totally misread the community and rubbish policies assigned them to another three years in opposition.
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