The rise of LinkedIn

Whilst sometimes described as a social network; LinkedIn may be really be described as a professional networking site with less emphasis on social and a greater emphasis on professional. Founded in 2003 by Reid Hoffman, former Yahoo! executive Jeff Weiner now calls the shots as CEO and the business is gaining some traction in a highly competitive social networking market with offices based worldwide and revenue mostly generated by advertising income.

LinkedIn is very much a networking site, it is also a business newsfeed following selected companies and sectors. The ability to follow groups and engage in discussions allows user to remain engaged with the site. The basic function of LinkedIn is the creation of user profiles allowing users to showcase their skills and experiences for potential recruitment.

LinkedIn is an excellent online recruiting tool with businesses and potential employers searching for potential and vet potential candidates with candidates able to review the profile of hiring managers.