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Tuesday 25 October 2016

TAG Heuer connected

I have had the opportunity to try these smartwatches on at a promotional show when I was in Manila. The TAG Heuer is an android operating system that sets the face of the watch with a Carrera dial - ok, that’s good.


TAG Heuer is a luxury goods manufacturer, you know you are paying a premium for quality Swiss engineered products and if you are good with that - no issues. The question then is, does the Connected smartwatch meet the criteria for luxury goods?

But this is when it gets tricky, the android operating system is open source software and isn't exclusive to TAG Heuer. When you purchase a TAG Heuer timepiece, you are paying for a pretty intricate movement and TAG Heuer has a distinct style. I have heard these are great a $300 smartwatch for six times the price.

So what you have here is a bunch of electronics replacing an intricate movement, an open source software program available to anybody, a body and band with the TAG Heuer marketing department and their reputation for quality and style, so maybe it is just me - I just didn’t get it.

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