Rolex and yacht racing

Rolex is a brand associated with a multitude of sports from the British Open, Formula One, golf, equestrian and sailing. The Rolex sponsorship of major sailing events supports the branding of their product aligned to sports that high net worth individuals support.

Rolex sponsors major and prestigious regattas and events from the Sydney to Hobart Yacht Race, the Maxi Cup, the Swan Cup, the Fastnet Cup and the Farr® 40 world championship. Rolex is a luxury brand and yacht racing is seen as a rich man's sport along with golf, horses and tennis; motor racing attracts high net worth individuals. Forget what the Americans say, Formula One is the pinnacle of motor racing. It is not hard to see Rolex advertising is strongly aligned to the very sports its clients support.