A growing trend is the emergence of the corporate university; this strategic tool in organisational learning achieves its goals by fostering individual and organisational learning targeting highly specific outcomes applicable to their particular business.
Known as the Harvard of the fast food business, McDonald's Illinois based Hamburger University opened in 1961 by McDonalds' founder Ray Kroc. Training is aligned to specific career paths for outlet staff (I just can't force myself to use the term restaurant), facility managers, mid-managers and executives. The use of classroom instruction, eLearning, practical activities and goal based scenarios allows flexible modes of delivery receiving college credits from the American Council of Education.
The Caterpillar University, also Illinois based opened in 2001, aligns training for dealers, suppliers and employees targeting the operational areas of safety, operator training and machine service and repair. I know first hand, the quality of their training materials is very high with the obvious specific focus on the Caterpillar range of machinery.
Seeking to increase innovation and productivity, the leader in Six Sigma business productivity utilising eLearning delivery methodology. The Singaporean government increased investment with coaching and mentoring strategies for Six Sigma, lean management and business process re-engineering at the Motorola University.
The growing influence of the corporate university will accelerate; however, the term university seems to be a misdemeanor, these focused learning institutions generally meet the requirements of in-house training in vocational education and training offering training and development opportunities to corporations and their employees boosting productivity.
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