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Thursday 11 December 2014

Video rentals - an obsolete business model

Many business sectors have a lifespan influenced by technological advancement or economies of scale. We once had a corner shop, a butcher, a baker or delicatessen in most streets selling basic groceries, nowadays supermarkets offer economies of scale, convenience and prices small business are unable to compete with.


So too with technology, are there any photo processing businesses left? The local video rental library morphed into a DVD and Blu ray rental business and is soon heading to obsolescence. Online video streaming brought about by fast Internet connections with media companies distributing movies on demand, pay television through telephone cables. There is no need to drive down the DVD rental shop, select a couple of movies to watch in a certain time-frame and race back to return them before late fees are applied.

You can now watch a movie or TV show at your leisure, how many times did you return a movie un-watched so as to not incur late fees? The media companies are not only technologically advanced as compared to the DVD shop, they incorporate economies of scale.

DVD retail shops still exist, one suspects their cost structures remain high with suburb by suburb coverage with real estate and associated costs forming a significant and increasing burden. During the 80s and 90s, many small video rental entrepreneurs were forced out of business by the large chains; we are now seeing the large multi-media consortium doing exactly the same to them.

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