To execute a strategy

Naturally, attempting to implement a poorly designed plan is indeed a poor idea, yet the reality is all too often we are asked to do exactly that. The requirement of a good plan requires extensive preparation based on extensive research.

The culture of the organisation is imperative to successfully implementing the strategy. All too often failed strategy implementation rests with the personnel tasked with driving a strategy they don't believe in. Professor Huy cites the culture of the organisation as the primary reason why strategy implementation fails, my experience is very similar. The importance of organisational behaviour understanding is closely linked to strategic implementation.