The Baume & Mercier Clifton series

I really like the look of the Baume & Mercier Clifton series timepiece; this elegant timepiece is well marketed seeking a somewhat more distinguished customer not following the well worn trends of sports watches.

Whilst I probably won't be racing out to purchase a Baume & Mercier anytime soon, I am happy to admire this timepiece as an interested consumer. I particularly like the marketing approach of the stylish European gentleman who follows his own style instead of being a trend devote - well played.

Unfortunately, Baume & Mercier doesn't have the brand awareness of the major watchmaking manufacturers; yet, I have found myself drawn to the Clifton series. I did see their watches on display in Europe, less so in South East Asia and Oceania.

The Clifton is inspired by classic museum reference timepiece; I was under the impression that the Clifton series was an older style timepiece that remained on their list, but this is a relative newcomer to their collection.

I first came across Baume & Mercier whilst wandering through some malls in the Philippines with entire stores dedicated to the Baume & Mercier range. Now that become acquainted with this manufacturer, I have noticed Baume & Mercier merchandising desks in major watch retailers internationally.

However, brand awareness remains an issue with sometimes up to a dozen or so stands in a crowded retail space. Sitting within the specialised watchmaker segment of the Richemont Group, Baume & Mercier are surrounded by prestige watchmakers with their collective marketing and distribution channels.

This manufacturer has the exposure potential. Baume & Mercier really needs to attract classic timepiece aficionados portraying themselves as a viable alternative to the more notable and popular brands - I really hope they succeed.