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Tuesday, 13 December 2016

The death of Fairfax

Fairfax Media is on a downward spiral, decreased revenue and journalists fired and moved on - this old style media empire is not adjusting well to the information age. The internet has taken most of the revenue that classified advertising earned through newspaper sales. Now unable to finance quality journalism; this is what we end up with - an inferior product.


What is now churned out of Fairfax could barely be described as journalism at times, unfortunately the journalists all left when they were given their marching orders and one presumes with decent redundancy packages. Along with The Guardian, Fairfax media has a strong left leaning, that in itself isn't a problem as we require balanced reporting in an open press even if it is somewhat skewed and one dimensional. 

Otherwise, what we end up with is a biased press that is concentrated in the hands of a small number of proprietors with extensive influence. Unfortunately the fact is Fairfax's clientele doesn't wish to subscribe for articles and Google and Facebook is picking up the former revenue that the Fairfax group once collected - the fate of Fairfax is heading to game over.     

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