The Cosmopolitan

The Cosmopolitan cocktail reemerged in the 1990s as a preeminent cocktail after the popular television series Sex and the City regularly screened bar scenes with the four women clutching a cocktail glass filled with cosmo.

Searching to find a history of the cocktail, I have read that a marketing firm representing Ocean Spray in 1968 sought a vehicle to introduce cranberry juice to adult drinkers. There is no better way to make a juice popular than to mix a unique alcoholic blend of vodka and lime juice with it, apparently the recipe was even printed on the carton.
 
The drink apparently became popular by John Caine in San Francisco in the early 1970s before working its way across to New York and was then made popular by Toby Cecchini at The Odeon in Manhattan. Several other potential origins exist with Florida bartender Cherly Cook receiving a mention or Neal Murray from the Cork & Cleaver Steakhouse in Minneapolis a possible candidate or Provincetown in Massachusetts a possibility.

A fairly standard Cosmopolitan mix has changed a little from the original and consists of 2 shots (60 ml) of vodka, 1 shot (30 ml) of Triple Sec although I have seen Cointreau used, 1 teaspoon lime juice, 1/2 a cup (125 ml) of cranberry juice and shaken with course crushed ice. 

Even though the drink has lost some of its luster since the gay community of San Francisco embraced the drink in the early 1970s and Madonna was regularity seen out in the early 1980s in New York with glass in hand. I am happy for the odd glass as long as the drink comprises maintains a darker cranberry juice blend.