The Nescafe red cup machine

In what must has to be one of the dumber inventions on offer, the Nescafe red cup machine attempts to turn instant coffee into barista style coffee.

I can't profess to ever using such a machine so I can't report on the quality of the drink, I just won't force myself to drink instant coffee. Really, I am asking what is the point? The whole purpose of instant coffee is exactly that, just add hot water. Now if you are going to the effort of making a crema, why not just just purchase beans and a coffee machine capable of creating a half decent coffee.