Marketing management

Well, I am progressing through the coursework and marketing management is all done, I am now waiting on results. I did learn a fair bit, while I already knew marketing was more than just advertising, I was surprised to learn what marketing really entailed. Marketing is the study of markets with an emphasis on the mechanics of exchange.

The course started with an overview of marketing and ethics before moving onto strategic planning for a competitive advantage, consumer marketing, market segmentation and targeting markets, marketing research, product concepts, distribution channels and supply chains, retailing, pricing and the future of marketing.

Our final assignment was a group marketing plan, that isn't bad and my fellow team members were pretty good to work with, I have engaged in remote tam assignments before and it was a little more than frustrating. that being said, the new method of work is remote cross functional teams so it prepares us for future employment situations - that's pretty good. 

The unit is pretty broad, we didn't get into as much detail as I expected in regards to supply chains and marketing channels nor did we really spend a great deal of time getting into pricing models. This is a pretty broad course and the emphasis is on self-learning and I am guessing this is an introduction to the concepts with further engagement necessary to really master the material - a broad overview mostly. 

It would be good to be able to move on from a broad degree to more specialised areas with majors in management, human resource management, finance, marketing, operations, economics, entrepreneurial & start-ups, international business or strategic management after all the basic units are covered. 

What I do know is the MBA degree has grown from a broad based education to somewhat of a specialised area now and I wouldn't feel confident moving straight into accounting, finance or marketing straight after completing the course. I need a little time to really embed the learned concepts into a sustainable knowledge base without constantly reaching for my textbook.