Woolworths - Everyday Rewards

So Woolworths, the supermarket giant with 872 stores and a workforce exceeding 110,000 people across Australia is rebranding. Founded in 1924, Woolworths is the largest retailing business operating in Australia with grocery, fuel, liquor, fuel, hotels & entertainment, home improvement and general merchandise - this is a serious retailing business. Woolworths Ltd, despite sharing a name with the British Woolworths Group, FW Woolworth Company of the United States or Woolworth Holdings of South Africa, no affiliations is undertaken with international retail stores.  

The Everyday Rewards program was the reason many of us shopped at Woolworths; now with the revamp of the program, the Everyday Rewards program will be taking on a new set of rewards. Woolworths feels confident retailing rival Coles will not run take on the program after their tie in to the Eithad Airlines program was announced.

Qantas, an iconic brand was linked to the Woolworths Everyday Rewards program; by shopping at Woolworths you could generate frequent flyer points under the Qantas frequent flyer program. For many of us, the links to Qantas was the only reason we shopped at Woolworths. What they fail to account for is many of the nation's supermarkets have both Coles and Woolworths supermarkets. Without the tie in to the Qantas frequent flyer program anymore - there is no longer a need for me to shop at Woolworths or Big W stores.