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Tuesday, 13 January 2015

IS and social media

We live in an interconnected world, not just the rich western nations; developing nations may have slow intermittent connections, yet individuals are able to maintain a degree of connectivity in the information age. 


The Islamic State's use of social media is well developed and efficient. As a recruiting tool for disaffected youth, the effectiveness of this campaign has been and continues to be highly effective. Often overlooked is that ISIS does not just have strong organic online support; ISIS employs social-media strategies that inflate and control its message. 

Extremists are increasingly using social media to recruit, radicalise and raise funds - ISIS is the most adept practitioners of this targeted approach. The use of #hashtags to trend messages has been their mode of operation with retweets causing a run on social media getting their message out. 

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